iPhone Privacy Disaster (Mostly) Mitigated

Not So Hidden Tracking ID(s):

For years I've been periodically resetting the evil tracking identifier, included in every request from an iPhone (there's more than one, but more on that later). Android and others have the same ID, and often less transparency. On iOS, its existence was only implied by the ability to "Reset Advertising Identifier", buried deep in the iPhone menu.





A search for 'Advertising' prior to iOS 14 reveals evil ID For Advertisers (IDFA)   





This identifier, known as the ID For Advertisers (IDFA) or Global Device ID (GAID, etc.) was sent with every request from an iPhone, allowing tracking user across apps, media, and the Internet.

I've long wondered how Apple, who has claimed to be concerned about privacy would allow this to happen. Benevolence to Google and Facebook? Government pressure?

Either way, privacy is finally popular so with iOS 14, scheduled for release Sept 2020, Apple will finally require apps "to obtain user permission before tracking." It's hard to believe it took them 14 released, but hey they did it!

Identifiers Persist...

A search for "Identifier" will reveal Apple still maintains related IDs for it's own purposes, which perhaps hints at their initial complacency--they need to track users for monetization as well...

While these Identifiers are less sinister in not tracking users across the internet, I'm still not a fan.

At the very least, I frequently reset the News identifier. My browsing habits are my own business, but I also like to think this helps avoid the "echo chamber"--I don't need to be served more or only news I enjoy.


Search 'Identifier' to see four of Apple's tracking IDs                   

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